"Blink: The Power of Thinking Without Thinking" by Malcolm Gladwell

Book Cover

This book discusses how we make snap judgments, or decide things "in ablink." The stories are interesting, but I was disappointed in the lackof depth in the theory and explanation.

Perhaps I had too high expectations, since this is the same author whowrote The Tipping Point: How Little Things Can Make a BigDifference,which I really enjoyed (I recall sitting in a drive-thru reading it!).Blink is also a snapshot of how things happen, in this case how we"thin-slice" or make decisions based upon limited data.

The stories, especially of the experts who thin-slice, were veryinteresting, but I still don't know how this affects me. I know I makethose judgments, but don't know anything more about how I do it. All inall, Blink left me wishing for more than thin-slicing; I wanted athicker slice!

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